Maximise the opportunity to generate business with our technical know-how and support material.
To help you make the most of these opportunities, our dedicated tax year end hub contains useful campaign tips, ready-made templates, guides, key information and tools.
If you have clients with assets on our Aegon Retirement Choices (ARC) platform, take a look at our ARC tax year end hub.
Follow the steps below to run your ISA campaign and help your clients make the most of their tax-efficient ISA allowance.
You’ll need to decide the targets for your ISA campaign. Do you have the time and resource to target your whole client base, or would it make more sense to focus on certain clients who are more likely to take action?
Identify what you hope to achieve in terms of client response, net asset inflows and client retention so you can later evaluate the success of your campaign.
Tailoring your message to clients based on their current/past ISA activity can lead to a better response. So if you have Aegon Platform clients with an existing ISA find out if they have any unused ISA allowance using Report Zone. Our How do I guide will help you if you haven’t done it before.
We've created sample text (see step 4 below) to help you target the following client segments.
Decide the best way to deliver your ISA campaign – some clients may reply to an email, some may prefer a letter. Work out a clear delivery schedule to make sure you submit the business in time.
To make sure everything is submitted in time, have a look at our important cut off times. So we can support you as much possible over the tax year end period, our Adviser Support team will have extended opening hours.
Use our sample text to create tailored ISA communications to the following client segments:
Download and personalise each letter to suit your business and the client you’re writing to. If you have your client contact in a Microsoft Excel spreadsheet, it’s easy to personalise letters or emails to clients – if you’ve not done it before, this mail merge guide could help.
Have a look at our Processes on the Aegon Platform guide to see what you can do online and what processes are still paper-based only. If you need to send forms to your clients, you can download them from our new and improved document library.
Once you’ve heard back from your clients and discussed what they want to do next, log in to the Aegon Platform to process their instruction.
To see how easy it is to submit business on the platform, read our guides or watch our videos on our adviser support page or read our guide to Making contributions on the Aegon Platform.
To help build an even more effective campaign next year, you could evaluate your campaign results. Look at how the response and asset inflow targets compare against the targets you set in Step 1, and analyse which client segments (by ISA activity, age group, life stage etc) were the most responsive.